[ Integrates with the 5P Partner Pyramid Model for Alliance Management ] Copyright © 2012 Garry Gomersall. All Rights Reserved. Content / Capabilities / Customer Target Market / Channel / Competitiveness
Finding the Code Halo for Personalised Customer Experience:
A context model for Customer-centric situational services
There are many business partnerships in the market, but some are more credible than others.
One way to gauge credibility is to recognise that successful alliances require solid investment from both partners as stakeholders in the relationship.
Investment comes in a number of different forms e.g:
We can't change the economic climate. The marketplace will go on being volatile, competitive and tough.
For top-line growth we need motivated sales people on either side of the partner model, to make this practical we need to start by answering the following questions:
In considering where to invest in business model and operational innovations there are typically 10 core business value enablers to consider: